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We're Lusting after - 7 Responsible lingerie brands you should know

We want to spread the word about eco brands to make it easier and more accessible for everyone to make more meaningful choices, and we mean everybody! We have curated a selection of responsible lingerie brands that not only respect the planet but are size inclusive too.

Lara Intimates


Lara Intimates has created the world’s most inclusive range of bras, they believe all women deserve to own perfectly fitting, sustainably made bras.

All their pieces are made in their London factory from responsibly sourced dead-stock fabric, and operate a zero-waste policy for off-cut materials. They work with a UK supplier to utilise unused surplus fabrics that would have otherwise gone to landfill. Did you know on average, 10% of fabric in the fashion industry ends up wasted on the cutting room floor? Not at Lara, all off-cuts are repurposed or recycled. Even faulty items are not wasted, they are discounted are sold as factory seconds. Their small team are agile and are always adapting and tweaking design to improve fit.



Proclaim is an inclusive nude lingerie brand, ethically made in LA from eco-conscious fabrics. The brand is founded on the principle that fashion should represent all women and can be made in a way that does good for people and the planet. Proclaim is expanding the definition of nude, one ethically made bra at a time.



Phaein’s female founders were tired of uncomfortable underwear with tight elastics and rough trims. They wanted simple, modern and fun options, so they created some themselves! Whether you are large or small, firm or jiggly, Phaein believes the right underwear will boost your confidence and comfort.

The London based brand does everything they can to lessen the environmental impact they have and are aiming to become completely sustainable. They work with small family run factories and all their lingerie is hand-made in a small atelier near Nottingham.



AmaElla was founded by two friends who shared a vision of creating a fashion company with ethical and sustainable values at its core.  Their aim is to bring some patience into our impatient world and stop customers from seeing clothes as disposable.

AmaElla works with ethical manufacturers, in the UK and in Portugal, their collection is made from organic cotton. Their UK partner is a non-profit social enterprise that trains young women and develops their skills within the fashion industry. The Portuguese manufacturer trains and employs local women, this means they ensure the rich textile heritage of the community is preserved.

Nubian Skin


Frustrated by the lack of skin-tone choices to go with her ever-expanding wardrobe, Nubian Skin founder, Ade Hassan, decided it was time for ‘a different kind of nude’. Nubian Skin launched with a carefully edited collection of lingerie and hosiery to provide the essential underwear needs to women of colour.

Headquartered in London, Nubian Skin delivers worldwide and looks forward to growing the company’s offering and expanding its reach.

Organic Basics


Organic Basics puts sustainable thinking at the centre of everything! They design everything to last, that means investing in quality fabrics and workmanship at all times.

They only use fabrics that care for our environment and only ever work with trusted, certified factory partners that care about their impact, too. They have a sustainable vision - and follow it through by continuously reducing their environmental footprint. 

Luva Huva


Luva Huva founded by Joanna Ketterer (check out our Conscious Conversation with her!). Like us, they are a team of four women, working from a studio in Brighton. The brand developed garments made from eco-friendly materials such as Bamboo, soy, hemp and organic cotton. They produce a limited edition range, often with less than 10 items, they never overproduce and constantly recycles fabric which would have otherwise be discarded.

If you know of any responsible brands you think we should know about please let us know in the comments!