When it comes to the jewellery industry, we see lots of big jewellery brands making changes and taking advantage of the shift towards sustainable living to make more sales. They are doing a very good job (thanks to millions of pounds in marketing budgets) at persuading us all that their jewellery is ethical and sustainable. However, just because jewellery is made with recycled silver or their packaging is recycled does NOT make it transparent or eco-friendly.
It’s a murky area with a lot of unknowns. 'Greenwashing' is becoming a term many of us know and use but it can be hard to spot and even harder to avoid when shopping. But shouldn't any step in the right direction be praised? Well, it all depends on if we look further than just recycled metal and packaging materials which seem to be the main talking points. How do brands treat their staff and suppliers who make the jewellery? Where do they source their materials? Can they back up bold statements? Even if they don't have it all figured out yet, are they taking steps towards improving? Sustainability is a journey and can be a long process, Wild Fawn has been on this journey right from the start.
On the bright side for us, lots of our customers choose to buy from us because they like how transparent we are and can see each piece is made in a happy and healthy environment. They know the team behind every part of the process and that we do everything we can to constantly improve what we do.
"I’m slowly feeling the need to start speaking up about this, not only because it’s something I’m incredibly passionate about, but also because we’re at a point in time where every purchase we make subtly shapes how the economy will develop going forward. It means it’s more important now than ever to buy from ethical and sustainable brands to support the economy in the right way." - Emma, our founder.
This blog post is just a little reminder that it’s important to know who made your jewellery (along with any other product you buy) as well as knowing where it's made and what it’s made from. These are the most important things to consider when you’re looking to make an ethical choice of jewellery not tainted by exploitation.
Trust us, wearing Wild Fawn jewellery which is consciously and considerately designed by Rebecca, individually and ethically handmade by Rachel and carefully packed by Jenn makes Emma (and you too we hope) so happy. Every. Single. Day.
Thank you all so much for your support these last few years, every order has made a huge difference!